A clothing line completes the picture
If Nutella would launch its own clothing collection, then kitchen aprons should definitely be included. With unique aprons, we contribute to Nutella's greatest goal: enjoying delicious moments together with your loved ones.
Nutella shares more than 50 recipes with its audience, so families can get together to make their favorite chocolate spread. This apron completes the picture!
This way, we not only contribute to Nutella's goal, but we also focus on the right target group; families who like to try out new recipes and share their cooking skills with others.
Of course, the clothing line can be more than just kitchen aprons. Track suits and cosy hoodies also provide those enjoyable family moments. Pair them with a fun bavette to prevent stains on your new hoodie.
Ultimate brand matching
To make the kitchen apron recognizable, we ensured an ultimate match with Nutella's branding. We started with an analysis of the brand from which we distilled a number of key elements.
First, the font is important. For main titles, Nutella uses the font ITC Avant Garde Std bold. Our designer developed a strong design with that same typography.
In addition, we researched Nutella's pantone colors. Because we used the specific pantone red (485 C), the colors on our aprons exactly match Nutella's branding.
We chose to give the apron a mostly brown color. That way, foodies don't have to hold back from spilling when they try out Nutella's tasty recipes.
Because we used the exact same typography and pantone colors as Nutella, the collection undoubtedly fits within Nutella's communication. Moreover, the collection is immediately recognizable and makes everyone spontaneously think of Nutella. The recognisability, positive brand associations and consistent communication give the brand awareness a boost.
Sustainable & ethical
We consider the brand values very important when we design clothing for other companies. Nutella attaches great importance to sustainability. On the website you can find an inspiration page with different ways to give your chocolate jar a second life. For example, you could use them as drinking glasses or measuring cups.
Of course, an ecological brand only uses environmentally friendly products. Our aprons are made of 100% organic cotton. Just like Nutella, we respect the planet and the people who live on it. That’s why we always ensure an ethical production process and the best working conditions.
A unique clothing collection guarantees increasing ROI on several levels and would only benefit Nutella:
1. Positive brand associations
First, Nutella could organize a campaign around personalized clothing. The brand already did similar actions a few years ago. For example, Nutella fans could create a personalized label for their Nutella jar.
With the clothes, it’s possible too! A Nutella apron with "I ♥ Grandma" on it as a Christmas gift? Or a bavette for your birthday boy?
Our merch is a sustainable alternative to personalized labels. Plus, personalized gifts automatically bring a smile on your face! And those positive feelings will always be linked to Nutella.
2. More brand awareness & a positive brand image
In addition, Nutella likes to collaborate with influencers. Think for example of the 32-year-old Chloé Vandenbussche who has more than 40 000 followers on Instagram. Or the young influencer Kristel, better known as @lafilleagateaux, who also has thousands of followers on social media. They are both popular food bloggers who fit perfectly within Nutella's target audience.
When Nutella gives those young influencers a recognizable apron, the brand obtains the ideal campaign photos. The posts show how simple, fun and delicious the creations with Nutella are.
In this way, influencers encourage all their followers to get started with Nutella just like them, which results in more brand awareness and a positive brand image.
3. Higher sales & more visibility
Lastly, Nutella could make deals with different retail channels. They could give them for example a free apron when they buy a certain number of Nutella jars.
That way, retail channels can promote Nutella and sell more: buy 2 jars, 1 apron for free. This not only increases sales, but also boosts visibility for both. Call it win-win!
As you can see, having your own clothing collection only has benefits for your brand. Ready to win with merchandise? Be sure to contact us. Together we'll find the best way to boost your brand.