Merchandise Essentials Blog / Merchandise Marketing

by Sarah, on September 25, 2020

This is the story of Goddeeris. A family-run business that evolved into a world class innovative company. The rebranding of Goddeeris Goddeeris is a company specialised in industrial piping and …

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Topics:Merchandise MarketingEmployer Branding

by Birgit Raes, on August 31, 2020

Custom socks, the perfect conversation starter and a very whimsical yet useful marketing tool. Something that we see with a lot of our clients, is that they choose for custom …

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Topics:Merchandise MarketingTechnical side of fashion

by Birgit, on August 27, 2020

In April 2017, newspaper De Morgen published an article about merchandise in the nightlife-scene. Here is what we think. The article ‘Merchandise sales explode in the US, The clothes make the superstar’ …

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Topics:Merchandise MarketingEntrepreneurFashion

by Sebastiaan, on July 15, 2020

The Michael Amani story An impressive career plus awesome merchandise… The perfect combo. DJ Michael Amani is the ultimate example to prove it. This young artist can already cross some …

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Topics:Merchandise MarketingStrategyNightlife

by Niels Vandecasteele, on April 7, 2020

A question we, at Merchandise Essentials, get all the time is how to use your merchandise budget in the most effective way. In what follows, we are happy to give …

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Topics:Merchandise Marketingambassador marketing

by Basiel, on April 7, 2020

SaaS companies face a number of challenges when it comes to marketing. Nowadays, there are a lot of Saas brands around and the numbers keep growing. One of the greater …

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Topics:Merchandise MarketingEmployer Branding

by Niels Vandecasteele, on April 2, 2020

Everybody loves company swag, but starting your own company merchandise collection is a serious task. You have to juggle designs, products, sizes, stock levels, shipments and more on top of …

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Topics:Merchandise MarketingStrategy

by Rick Van Dam, on February 25, 2020

Just like any other organization we face prejudices and misconceptions. Some of which are positive but most of them are negative and not true! Therefore, we decided to sum up …

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Topics:Merchandise MarketingMarketing

by Basiel, on May 31, 2019

Merchandise is a trending tool for a lot of cities and municipalities when it comes to place marketing. Most of the time, it's even a fixed part of their policy …

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Topics:Merchandise MarketingMarketingCitymarketing

About Merchandise Essentials

In 2015 Merchandise Essentials consisted out of two young guys with big dreams. Working out of their parents’ living room they started turning those dreams into goals.

The living room became a 600m2 office space with a showroom. The two man team turned into a workforce of more than 30 young and talented individuals who are now designing and producing merchandise for brands and businesses in 43 countries.


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