by Sarah, on August 27, 2020

Who is the first person you think of when I say “dad cap”? Matt Lauer, or your actual dad? Read on to discover the story of the authentic dad hat …

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by Birgit, on August 27, 2020

In April 2017, newspaper De Morgen published an article about merchandise in the nightlife-scene. Here is what we think. The article ‘Merchandise sales explode in the US, The clothes make the superstar’ …

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Topics:Merchandise MarketingEntrepreneurFashion

by Sarah, on July 15, 2020

Streetwear and Off-White, defining the grey area between black and white as Off-White. DJ, founder of the clothing brand Off-White and the RSVP gallery, Kanye West’s former creative director… It’s …

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by Basiel, on April 16, 2020

A guide to designing your own T-shirt A cool T-shirt design gets noticed. Everyone loves a T-shirt, be it plain or decorated. For years now, T-shirts have been a staple …

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Topics:Decoration techniquesFashion

by Sarah, on April 15, 2020

Ever thought of launching your own fashion brand, but you don’t know where to start? Or maybe you’re a real fashionista who wants to know more about successful fashion labels …

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About Merchandise Essentials

In 2015 Merchandise Essentials consisted out of two young guys with big dreams. Working out of their parents’ living room they started turning those dreams into goals.

The living room became a 600m2 office space with a showroom. The two man team turned into a workforce of more than 30 young and talented individuals who are now designing and producing merchandise for brands and businesses in 43 countries.


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