by Birgit, on August 27, 2020

In April 2017, newspaper De Morgen published an article about merchandise in the nightlife-scene. Here is what we think. The article ‘Merchandise sales explode in the US, The clothes make the superstar’ …

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Topics:Merchandise MarketingEntrepreneurFashion

by Niels Vandecasteele, on July 15, 2020

BY OUR VERY OWN NIELS VANDECASTEELE #1 THE GAP IN THE MARKET People are constantly looking for that one gap in the market. But in fact, there are more gaps …

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Topics:Strategymost readEntrepreneur

by Sarah, on July 15, 2020

Streetwear and Off-White, defining the grey area between black and white as Off-White. DJ, founder of the clothing brand Off-White and the RSVP gallery, Kanye West’s former creative director… It’s …

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by Sarah, on April 15, 2020

Ever thought of launching your own fashion brand, but you don’t know where to start? Or maybe you’re a real fashionista who wants to know more about successful fashion labels …

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by Henri-Philippe, on April 9, 2020

TIPS TO START UP- AND CROSS SELLING SUCCESSFULLY Upselling and cross selling are two important terms in sales. Let's start at the beginning and explain the difference between the two. Upselling is …

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by Henri-Philippe, on April 9, 2020

GET TO KNOW YOUR IDEAL CUSTOMER Defining your target audience is the key to achieve more success with your product. You already have your products and launched your webshop but …

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About Merchandise Essentials

In 2015 Merchandise Essentials consisted out of two young guys with big dreams. Working out of their parents’ living room they started turning those dreams into goals.

The living room became a 600m2 office space with a showroom. The two man team turned into a workforce of more than 30 young and talented individuals who are now designing and producing merchandise for brands and businesses in 43 countries.


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