Merchandise Essentials Blog

Below is a list of all our blogs.

Globalization makes cities look more and more alike which creates a need to differentiate. Place marketing is the...

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The importance of place marketing is expected to increase continuously. The reason is that it’s becoming more and...

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It's time for a new battle between the low countries. You don’t necessarily have to go to the other side of the...

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The need to highlight an own identity as a city continues to increase due to the intensive competition between...

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City branding is a popular element of place marketing:

1. New York

Even if you've never been to New York before...

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Using social media is a must for a well thought out and executed place marketing campaigns. These tools can...

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Having a unique position as a city is more important than ever due to the increasing competition between cities and...

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Merchandise is a trending tool for a lot of cities and municipalities when it comes to place marketing. Most of the...

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Creative place marketing campaigns can be found in every corner. There are a few trendsetters in Belgium who have...

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