GET TO KNOW YOUR IDEAL CUSTOMER
Defining your target audience is the key to achieve more success with your product. You already have your products and launched your webshop but do you even have a clue who is about to come and visit your online store?
START WITH THE BASICS
In order to find out who your customer is, you should start with defining their basic characteristics. Is your product meant for men or women or both? Young or old? Any other specific target groups? Be sure to check whether the customer profile you have in mind actually fits your products. If your product is too expensive for your target audience, you won’t have a lot of sales. E.g. Students usually have little money, so selling them too expensive products isn’t going to work.
Not sure who your ideal customer is? Well, we at Merchandise Essentials created the customer blueprint which will help you successfully identify your customer.
WHAT ARE THE NEEDS OF YOUR TARGET AUDIENCE?
After creating the ideal customer profile, you should focus on what that customer actually wants. Start out by researching whether your ideal customer actually needs your product or not. Is he willing to pay for your product? This information is crucial when it comes to defining a marketing plan and pricing strategy.
HOW TO REACH YOUR TARGET AUDIENCE?
Now that you know who your customer is and what his needs are, it is time for you to find out how you’re going to reach that customer. In other words what channels are you going to use? Will you use social media? POS material? Posters and flyers?
Pro tip: Don’t use channels where your target audience isn't reachable! Older people for example don’t always use Instagram, so it’s rather useless to advertise on Instagram if your target audience isn’t going to see it.
IS YOUR TARGET AUDIENCE PROFITABLE?
Now that you know WHO you want to reach, WHAT they need and WHERE they can be reached. It’s time to think about whether or not they are worth your time and money. Keep these two questions in mind.
- Can you earn enough sales within this target audience?
- Will they keep a high interest in your product or is it just a momentarily hype?
Have you checked these things? Congrats, you’re ready for the next step: Selling!
Create your own customer blueprint. Find out how you can reach that customer. Make sure they are going to be worth your time and money. Got all of this covered? Awesome! Time to open your store and start selling!
- Start with lying out the basic characteristics of your customer
- Find out where you can reach your customers
- Focus on a profitable and stable audience