How to build your DJ & producer career with merchandise

by Sebastiaan

The Michael Amani story

An impressive career plus awesome merchandise… The perfect combo. DJ Michael Amani is the ultimate example to prove it. This young artist can already cross some impressive events off his bucket list. Not to mention, he’s the first Belgian artist to release his single ‘Feels like I do’  on the label of Martin Garrix, n°1 DJ of the world. Impressive career: check. Awesome merchandise: check. The merchandise part, that’s where we came in. We had an inspirational talk with the manager about his vision on merchandise. Read on and get inspired. 

DJ Michael Amani performs at big events and festivals. Check out the insane crowd on this picture. But how exactly can a DJ get bigger bookings for big events? You should definitely check out the free checklist based on the strategies of world-known DJs and agencies.


How to become a successful DJ


Michael Amani started as a DJ, spinning records at parties. That’s how people got to know him. Unlike most DJ’s, he focused on building his brand in the beginning of his career instead of focusing on the production of his own music.  That turned out to be a great decision. Also, he knew how to use social media to apply a real branding strategy. Additionally, he had an effective merchandise strategy to raise awareness. He gathered an impressive fan base right from the start. 


Once DJ Michael Amani created his brand, he started producing his own songs. And look at him now… He’s the first Belgian artist to release his single ‘Feels like I do’ on STMPD, the label of Martin Garrix. The fact that he already had a great deal of followers and fans empowered his career.

Check out the caps he launched at the beginning of his career. Definitely a trigger, people where wondering who Michael Amani was.  


Boost your DJ career with Merchandise


From the very beginning, Michael Amani made sure people saw him, everywhere. That’s how people got to know him. They started recognizing him, all because of his merchandise. It really makes your fans stand out.

“If people see the same cap 10 times, they start wondering ‘who is that dude?”

Merchandise also created extra content for his social media channels. Fans love merchandise giveaways for example. That way, merchandise and social media reinforce each other.  


Merchandise enforced the start of his career and it still is an essential item. When he started to release his own songs, he already had a fan base that couldn’t wait to hear his music. That way, his song had a great impact from the very first moment.  

The clue of the story: don’t lose sight of your brand! What are you waiting for?
Let’s get started! 
Contact the team of Merchandise Essentials, and empower your career with custom merchandise.

Psst, do you want to know more about successful strategies for DJ’s and nightlife? Check out these:

Topics:Merchandise MarketingStrategyNightlife

About Merchandise Essentials

In 2015 Merchandise Essentials consisted out of two young guys with big dreams. Working out of their parents’ living room they started turning those dreams into goals.

The living room became a 600m2 office space with a showroom. The two man team turned into a workforce of more than 30 young and talented individuals who are now designing and producing merchandise for brands and businesses in 43 countries.


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