This might just be the most important blog post you’ll ever read.
What if no one ever forgot your company’s name? How much would it make your business grow? 100%? 200%? 1000%?
We can’t really predict, but it would be A LOT. This might sound obvious, but apparently it’s not.
So many companies make the huge mistake of not doing everything to stay ‘Top Of Mind’, being forgotten and losing customers in the process. That’s why we’re writing this article, to help you with a winning strategy to make your company’s name stand out above the competition.
Okay, so this is what we’re going to do. We’re gonna follow people online. Not stalk or spam them, just make smart ads pop up wherever they go. It’s simple: when someone visits your website, ads will appear on their social media, reminding them of your company.
Because people will be faced with your name, products and logo, they’ll be reminded of you and think of your company if they are ever in search of the products you provide. The platforms you should use for this are Facebook and Google.
So, how do you start?
All the above might sound complicated, but it’s actually not.
There’s a few steps to follow:
Install a Google Pixel on your website
Install a Facebook Pixel on your website
Choose your target audience on both platforms and check who’s been on your site the past 30 days
If you’re totally new to this, don’t worry. YouTube has an endless list of great tutorials who will guide you through the process.
Once you’ve done this, the setup is ready. After following through with the steps, it’s important to go and create some great ads. Think videos and pictures for Facebook and banners for Google. If you’re new to creating those, YouTube is your best friend. Here’s a link to the high-level strategy.
Then, turn those ads on and keep popping up on Google and Facebook - and of course, in people’s minds.
PRO-TIP: What if you’d also have a strong offline presence? We at Merchandise Essentials help companies appear in the streets through the means of personalized merchandise. Combine your online marketing strategy with an offline one and make your name appear everywhere! On autopilot, at that!