Sustainability in the purchasing decision
To prevent pollution, people have been taking public transport and are consuming less meat, but did you know that the fashion industry is responsible for about 10% (!) of CO2 emissions? Clothing items rarely get recycled and 80% of it ends up in the trash. Sustainability in the fashion industry can be controlled at any time. From production to the moment the consumer purchases the clothing, there are several factors that affect the environment (badly).
4 factors to create a sustainable image
Companies are gradually attempting to take advantage of this by searching out greener alternatives. However, there are some things that organizations should think about as they make the transition to a more sustainable image. When it comes to sustainability, what factors do consumers now consider when picking a company?
- The price of sustainable products must be in proportion to non-sustainable products. Consumers are willing to pay a little more for a sustainable item, but not if the price gap is too high. Consumers may find 5 euro shirts appealing, but they are unaware of the amount of water and child labor involved.
When it comes to selling sustainable goods, companies must use the true pricing model. This is a tool for calculating a product's true cost. Assume a €5 T-shirt is sold in the shop, but this does not cover the entire cost of the item. This is due to the fact that the additional costs have not yet been charged. For example, 10 kg of CO2 was emitted in the processing of the product (€0.10/kg). Furthermore, 50 liters of water (€0.01/liter) were consumed, and one occupational accident (€0.50/accident) occurred on average for every 30,000 goods produced. When all these costs are taken into account, you know that the real price of the T-shirt is €7 instead of €5.
- Credibility is key! Consumers catch on very quickly when companies engage in greenwashing. This means that a company pretends to be more environmentally friendly or more socially responsible than it actually is.
At Merchandise Essentials, we want to neutralize our CO2 emissions as much as possible. As a result, for every 50 packages we send out, we've agreed to plant a tree somewhere in the world. Our consumers are also helping to make the world a little greener in this way.
- Not only must the items be long-lasting, but they must also be of high quality. Despite the fact that sustainable sounds more appealing, quality is still the most important thing to consider when making a purchase.
We, at Merchandise Essentials, have full control over the manufacturing process. As a result, we can build one-of-a-kind, high-quality pieces. We use the best possible decoration methods on the garments so that the merchandising will last for years. Clothing that hasn't been worn is simply waste. That is why we are dedicated to making high-quality, long-lasting goods.
- Consumer comfort should not be compromised in the interest of sustainability. Consumers hate having to bend over backwards in order to be sustainable. When businesses sell environmentally friendly goods, they should be easily accessible.
This is taken into account by Merchandise Essentials. Customers can switch between the original and recycled versions of socks when buying socks on the website. Customers can now purchase sustainably with a single click. Doesn't get any simpler than this, right?!
Sustainable entrepreneurship doesn’t have to be complicated at all. If you consider these four factors, you will soon have a greener image that customers love being a part of. Remember: be part of the solution, not the pollution!
Are you looking for a partner to help you develop your long-term image? Please contact us and we will happily assist you!