Get to know Marshall
Marshall Amplification is a British company that designs and manufactures music amplifiers, speaker cabinets, brands personal headphones and earphones, a record label and, having acquired Natal Drums, drums and bongos.
Marshall already has their own lifestyle collection, which includes backpacks and sunglasses among others. At Merchandise Essentials we are convinced that they could expand this collection with a clothing line. These clothes must really radiate who Marshall is and what they stand for as a company.
Rock ‘n roll swag
The company has a serious reputation and is known for its quality products and materials. It even went so far as to consider a new strategic approach to encourage non-professional players to choose Marshall products. This idea got worked out in the Live for music campaign.
We created a zipper hoodie and a pair of socks for the company of which we feel that it fits the brand.
A zipper hoodie doesn’t only look cool, it is also a convenient piece of clothing. A hood to hide your failed mohawk (or just to keep you warm on a windy day) and kangaroo pockets to put away your plectrum and bottle caps.
The design contains the subtle logo of Marshall on the chest and a side to side print of mesh that refers to the biggest part of the amp. Beneath the sleeve there’s a golden print of a plectrum that can be linked to guitars. We wanted to have a piece that can be worn by a 16 year old but also by someone in his fifties. No garish design but subtle references, we prefer to let the music take center stage.
So what is the added value of a clothing collection for a brand like Marshall?
As already mentioned, Marshall equals professionalism and quality. Their products are linked to the music industry where a lot of creativity can be found.
By developing a clothing collection, Marshall can truly be considered a lifestyle. The clothes should also be of high quality and last for years. How nice would it be if the pieces can be passed on from generation to generation. So that teenagers can brag about the Marshall sweater they inherited from their father. That way you turn your consumers into true fans and brand ambassadors. Speaking of strengthening a community!
It can mean an extra turnover flow but also a lot of extra visibility.
Anyone who likes a bit of the punk vibes should also really have a pair of good sports socks in their closet. Have white socks become too mainstream for you? No worries, we've got you covered with our dark pair.
Want to create some rock ‘n roll together? Fill in the contact form.