Vision 21: Renewals and strong community
Renewal is the key to the growing success of Vision 21.
Their goal is to create a community feeling and to turn their members into real ambassadors. When loyal gym goers renew their membership, they receive a custom Vision 21 sweater.
The sweater is a great incentive to keep people from working out elsewhere, but it’s also perfect branding for Vision 21 and their members. Textbook ambassadorship!
Stimulating the full experience
Thanks to the sweaters, members of Vision 21 are more frequently working out outside, even when the weather isn’t great. This had led to more usage of the outside courts and more revenue in consumptions in the inside- and outside bar during winter.
Be honest, who would refuse a refreshing drink after working out with their friends?
For who’s still in doubt: look at this clip and get convinced!
Merch as a tool
The Vision 21 sweater campagne is still going strong, even after multiple reorders.
The sports centre transformed into a community you’re surely willing to be a part of.
Vision 21 is now known as one of the fastest growing sports centers in Belgium.