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The Christmas campaign of Twilio that closed numerous deals

by Janne

Did you know that it’s five to 25 times cheaper to retain an existing customer than it is to acquire a new one?

Customer loyalty is one of the key focus points for stable and predictable revenue generation. Not only focussing on customer acquisition is the key for a long term business success. Showing existing customers you really care and appreciate their business should be on top of your to do’s.

And that's exactly what Twilio did. Twillio-box

A tailormade surprise

Twilio wanted to surprise their key accounts in the EMEA region with a special branded Twilio winter package. In that way their clients knew that Twilio was thinking about them. 

The package contained a beanie and a pair of coding gloves.

As a big tech company working mainly with enterprises, it's very difficult to think of something new that will impress many clients or employees.

Together, we designed knitted coding gloves and a beanie. These items were packed in a special recycled box to ship out in the week before Christmas.
As the cherry on the cake we added a personalized Christmas card which also invited the clients to the conference in San Francisco.

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Choose the right partner for your needs

The main advantage for Twilio is that we, at Merchandise Essentials, provide all services to fulfill their needs in this campaign.

Our internal design team turns your branding into stunning pieces of clothing.
Our operational team makes sure everything is production-ready, packed and shipped on time.
Aftersales follows up and answers all your questions.

The effect of a thoughtful gift.

As a first, the packages made the services of Twilio tangible.
Secondly, it really put smiles on the faces of Twilio's key accounts and they got a lot of love through messages and e-mails.

To top it off, the sales team closed several hanging deals that were reactivated through the Christmas campaign. 

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Being thoughtful pays off.
Also for your company! Curious how?
Send us a message and discover how our strategies and knowledge can take your business to the next level!

Topics:Employer BrandingCustomer Retention

Twilio is an American cloud communications platform as a service company based in San Francisco, California. Twilio allows software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs.

Twilio powers the future of business communications. Enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software.

Industry: Tech
Location: HQ in San Francisco, California, US

 

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