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Internal activation with the use of a clothing campaign

by Janne

Imagine, you are in a meeting and get a message from a colleague. Your colleague tells you that you can win custom clothing from the company you work for through an unknown webshop. 

Custom wearable clothing, a limited number of pieces and a countdown timer. It sounds unlikely, but it overcame the colleagues from a large telecom company in the Netherlands. Their goal was to revive the internal community feeling. The results of this campaign were outstanding. Discover how this telecom business went about doing it and the impact it had on their team atmosphere in this customer story.

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