TVH Group (Thermote & Vanhalst) is a Belgian company active in the market of forklift trucks, aerial work platforms, agricultural tractors and industrial vehicles. The company is a global player in the distribution of forklift trucks and the sales of spare parts.
An active and sporty atmosphere
Great communication and a good team atmosphere are a necessity for each company. That’s why TVH offers all its employees the opportunity to work in a healthy and safe environment. A healthy spirit in a healthy body is a condition to function properly. TVH takes actions to optimize the health of the employees by conducting a policy about alcohol and drugs, smoking, healthy food and sports.
Every year, the TVH sports committee organizes a number of sporty activities: Zumba, the TVH Champions League, keep on running, cycling trips … In addition, they also often participate in other sports activities such as the beach volley tournament in Kortrijk, the ‘Bedrijvencross’(corporate run) in Beveren-Leie and so on.
For their 50th birthday, TVH wanted to bring out the active and sporty atmosphere yet another time in the company. That’s where we came into the picture.
They celebrated this milestone with a big family event. Next to that, they organized a running event to really embody their healthy vision. Employees who signed up to participate, received a custom sports jersey fully branded in line with the brand guidelines of TVH. In the beginning only a few signed up. But after seeing the cool clothing being given to participants, a lot of colleagues decided that they too wanted to be a part of the running competition, making the event a great success.
Next to keeping the employees motivated and rewarding them with custom sportswear, TVH got a lot of media coverage being praised for the healthy initiative they started. The media attention was a great opportunity for TVH to explain their event even more and put it in the spotlight. An extra factor was the fact that every employee was pictured in their personalized t-shirts. Thanks to these unique sport shirts, TVH gained a lot more brand visibility.
Recognizable & according to the corporate identity
For TVH, the quality and design of the product were extremely important, which is why the TVH team decided to work with Merchandise Essentials. In this case, it was also important to work closely with the internal graphics team in combination with the technical knowledge of our own design team. This made sure the end result was fully according to the corporate identity of TVH.
In order to reduce TVH’s internal logistical burden, we supported them with fitting sizes and packed all sizes separately upon delivery so that they could distribute the clothing correctly very quickly.
The benefits of sports within companies
Next to an increase in visibility, sporty employees can only be beneficial for your company. Why? Did you know that an exercising employee is 35% more productive than a non-exercising employee? Motivate your employees, organize an event or challenge them to sport. Surprise them with custom sportswear and make them run that 5K they always said they wanted to run.
A second big benefit is that if you profile yourself as a sporty company, you attract new applicants faster and easier. In other words, you not only boost the image of your company with sportswear, but also the happiness and productivity of your employees.
Looking for a partner to help you reach your sporty goals? We would like to hear from you!