3x increase in website traffic
3x increase in website traffic
3x increase in website traffic

Case Study: Claudette

by Sarah, on June 4, 2020

Claudette, a new and unique Belgian aperitif beer. To give that extra touch to their beer brand, Claudette's managers came to Merchandise Essentials.

The goal - To market speciality beers and turn customers into ambassadors.

Claudette wants to use merchandise to expand their market. They see merchandise as a tool to support their brand.

The ChallengeVisuals-Claudette-tekst-min

Claudette wants to make their unique beer attractive and also highlight the 40th anniversary of their restaurant Petit Paris.

In addition, they were challenged to launch a new beer in the midst of the corona crisis. It was planned this way, so they did.


The result

Claudette beer can be ordered online, there you can choose a number of bottles, or you can go for the full experience and immediately order a luxury gift box.

It contains 6 bottles of Claudette, a special Claudette glass, a Claudette sweater, a cup of Saltverk Brich Smoked Salt (which by the way is also included in the beer) and an extra surprise.

Visuals-Claudette_Tekengebied 1-minBy adding merchandise to the total experience, the brand increases their brand awareness and they are stimulating ambassadorship.

The beers have a vintage look, this is by the way continued in their merch products.

This is often a topic of conversation and that's how your ambassadors are created - THE ultimate marketing tool.

Not only beers that are on top of mind of the Belgians can sell merchandise. Also the specialty beers that have only just entered the scene get off to a flying start with all the trimmings.

If you're ready to take your branding to the next level, click here for more information.

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About Merchandise Essentials

In 2015 Merchandise Essentials consisted out of two young guys with big dreams. Working out of their parents’ living room they started turning those dreams into goals.

The living room became a 600m2 office space with a showroom. The two man team turned into a workforce of more than 30 young and talented individuals who are now designing and producing merchandise for brands and businesses in 43 countries.


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