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Henri-Philippe

Marketing Manager at Merchandise Essentials

Recent Posts by Henri-Philippe:

by Henri-Philippe, on April 9, 2020

Cart abandonment is something we talked about in another post. There, we made clear that there are various reasons for abandonment. Each reason asks for a different approach. Here, you will receive …

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Topics:StrategyWebsite Migrations

by Henri-Philippe, on April 9, 2020

TIPS TO START UP- AND CROSS SELLING SUCCESSFULLY Upselling and cross selling are two important terms in sales. Let's start at the beginning and explain the difference between the two. Upselling is …

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Topics:StrategyEntrepreneur

by Henri-Philippe, on April 9, 2020

GET TO KNOW YOUR IDEAL CUSTOMER Defining your target audience is the key to achieve more success with your product. You already have your products and launched your webshop but …

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Topics:MarketingEntrepreneur

by Henri-Philippe, on July 19, 2019

What is the best talent right now? The talent matrix The definition of 'the best talent' is not the same for everybody. A CEO opening at a corporate giant with …

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Topics:Employer Branding

by Henri-Philippe, on July 12, 2019

A lot of people use the term employer branding but a lot of people also don't use it correctly. So let's start with the textbook definition of employer branding. Employer …

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Topics:Marketingmost readRecruitingEmployer Branding

by Henri-Philippe, on June 19, 2019

Word-of-mouth. Everybody knows it. Everybody does it. Research shows that people discuss 90(!) brands on average per week. That's around 12 to 13 brands a day. It's 2.45 pm now …

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Topics:ambassador marketing

by Henri-Philippe, on June 17, 2019

In the previous blog you learned what Ambassador Marketing is and how to get to your first 100 ambassadors. (Woops, no idea what I'm talking about? Read it here.) Since …

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Topics:most readambassador marketing

by Henri-Philippe, on May 14, 2019

Here are ten Netflix shows you should definitely watch if you're an (aspiring) entrepreneur in 2020. 1. Tony Robbins - I'm not your guru (2016 - 1h56) Source: Tony Robbins: …

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Topics:Strategy

by Henri-Philippe, on May 10, 2019

First things first. Screen printing is a decoration technique in which ink is transferred onto textile through a mesh. They use one mesh per color so this action is repeated …

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Topics:Decoration techniques

About Merchandise Essentials

In 2015 Merchandise Essentials consisted out of two young guys with big dreams. Working out of their parents’ living room they started turning those dreams into goals.

The living room became a 600m2 office space with a showroom. The two man team turned into a workforce of more than 30 young and talented individuals who are now designing and producing merchandise for brands and businesses in 43 countries.

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