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by Basiel, on April 16, 2020

A guide to designing your own T-shirt A cool T-shirt design gets noticed. Everyone loves a T-shirt, be it plain or decorated. For years now, T-shirts have been a staple …

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Topics:Decoration techniquesFashion

by Sebastiaan, on April 16, 2020

Friday, April 20th 2018. It felt like one of those summer days where you’re young and free to do whatever you want and there’s nothing that can stop you. However, …

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by Sarah, on April 15, 2020

Ever thought of launching your own fashion brand, but you don’t know where to start? Or maybe you’re a real fashionista who wants to know more about successful fashion labels …

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Topics:EntrepreneurFashion

by Sarah, on April 15, 2020

Let's be clear about this, newsletters aren’t dead. On the contrary, they have never been more important. However, because of the huge influx of information we receive through Social Media …

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Topics:MarketingE-Commerce

by Birgit Raes, on April 15, 2020

When people are shopping online, they often put products in their cart that they for some reason fail to check out. This is also known as cart abandonment. Studies have …

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Topics:Website MigrationsE-Commerce

by Henri-Philippe, on April 9, 2020

Cart abandonment is something we talked about in another post. There, we made clear that there are various reasons for abandonment. Each reason asks for a different approach. Here, you will receive …

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Topics:StrategyWebsite Migrations

by Henri-Philippe, on April 9, 2020

TIPS TO START UP- AND CROSS SELLING SUCCESSFULLY Upselling and cross selling are two important terms in sales. Let's start at the beginning and explain the difference between the two. Upselling is …

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Topics:StrategyEntrepreneur

by Henri-Philippe, on April 9, 2020

GET TO KNOW YOUR IDEAL CUSTOMER Defining your target audience is the key to achieve more success with your product. You already have your products and launched your webshop but …

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Topics:MarketingEntrepreneur

by Bartel, on April 9, 2020

Imagine the following scenario. A customer enters your store. After walking around for several minutes, he stops at the shoe rack and looks at a certain pair of shoes. He …

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Topics:StrategyWebsite Migrations

by Sebastiaan, on April 8, 2020

The snapback is a historic and iconic cap. It's a simple and classic accessory that gives off a hip, chill and relaxed vibe. This stylish cap that has been popularized throughout the …

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Topics:MarketingDecoration techniques

by Sarah, on April 8, 2020

Participation in trade fairs can be profitable for your organization. It’s the perfect way to connect with prospects and to maintain business relationships. You can launch a new product or …

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Topics:MarketingRecruiting

by Niels Vandecasteele, on April 7, 2020

A question we, at Merchandise Essentials, get all the time is how to use your merchandise budget in the most effective way. In what follows, we are happy to give …

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Topics:Merchandise Marketingambassador marketing

by Basiel, on April 7, 2020

SaaS companies face a number of challenges when it comes to marketing. Nowadays, there are a lot of Saas brands around and the numbers keep growing. One of the greater …

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Topics:Merchandise MarketingEmployer Branding

by Basiel, on April 7, 2020

The hidden gem for rapidly scaling your business are referrals. Every growth hacker in the SaaS community knows that exponential growth is only possible if you can get your client …

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Topics:StrategyRecruiting

by Basiel, on April 3, 2020

A lot of great apps and software don’t get the exposure they deserve. Ever heard of Wakely or Tunity? (Both of them are true gems, check them out!) In this …

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by Niels Vandecasteele, on April 2, 2020

Everybody loves company swag, but starting your own company merchandise collection is a serious task. You have to juggle designs, products, sizes, stock levels, shipments and more on top of …

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Topics:Merchandise MarketingStrategy

About Merchandise Essentials

In 2015 Merchandise Essentials consisted out of two young guys with big dreams. Working out of their parents’ living room they started turning those dreams into goals.

The living room became a 600m2 office space with a showroom. The two man team turned into a workforce of more than 30 young and talented individuals who are now designing and producing merchandise for brands and businesses in 43 countries.

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