The European Championship is approaching and we're all looking forward to it. Like many other sporting events, this is a festivity that brings people together. Watching on a big screen, dressing up in theme, decorated bars and an abundance of beer... Everybody loves it and a great atmosphere is guaranteed!
If we will be able to support together like in 2018 is still uncertain, but what we can already tell you is that we have the perfect solution to create, no matter what, that feeling of togetherness.
Boosting the team atmosphere
The corona crisis has been dragging on for a while now and brought about many changes. People all over the world are adapting to combat the outbreak of the virus.
Especially in the business world, it was something everyone had to get used to. With millions of people working from home, it is imperative to keep your team's spirits high and encourage the team atmosphere as much as possible. Why? Motivated and enthusiastic employees are more productive and creative.
A prepared man...
Slowly but surely we will be able to be together more often again. Everyone is counting down hopefully and preparing for the moment when we can pick up our normal lifestyle and work habits all over again. For companies, that preparation is currently a major item on the agenda. It certainly should be...
If your whole team is emotionally behind the same goal, all ingredients are present to make the real community feeling among colleagues stronger than it has ever been.
Our solution to stimulate that group feeling within your company? Personalized merch with the theme: the European Championship!
Merch as a solution
How does EK-merch make your employees happy and strengthen your community? Simple. The European Championship is not just a sporting event. It is a topic of conversation that will be alive among people worldwide in the coming months and also in the workplace.
The combination of soccer and work has a positive impact on the motivation and productivity of employees. For example, make a prediction and attach fun prizes to it. It really brings colleagues together and there is a vibrant atmosphere within your company.
Below you will discover the beneficial effects of merchandise for your business.
1. Happy employees
Communicating transparently and showing your employees appreciation are crucial in a world where people are working from home. In times of crisis, it is extra important to show that you appreciate their work. After months of remote work, they deserve a nice gift. The merch gives them a sense of appreciation and ensures that they remain motivated despite the circumstances.
Moreover, a high level of employee involvement makes them 87% less likely to leave your company. An opportunity you can’t afford to miss!
2. Strong community
In addition to happy employees, apparel allows you to strengthen your community too. When employees and fans wear your merch, they become part of your company's community. In this way, they support the same goal and feel even more connected to each other.
What are the benefits of a community for your company?
- A community fully supports your brand and shares the same values.
- They are brand ambassadors and bring out your corporate culture in a positive and trustworthy way.
- They are real fans who generate free publicity through word-of-mouth marketing. Did you know that 70% of consumers trust the opinions of others more than your content marketing?
3. Going viral on social media
Lastly, thanks to the merch you obtain more visibility. Not only in the streets, but also online.
During the European Championship a lot of pictures are shared on social media by supporters from all over the world. When your employees and fans post their European Championship outfits on social media, not only the team atmosphere but also your brand name is visible everywhere. This way you turn your employees into true brand ambassadors.
To generate even more visibility, you can also do online giveaways or other original actions with the entire team. You'd be surprised how quickly soccer-related photos go viral on social media, especially during the European Championships!
The marketing tool you never thought about
What can’t be missed when you go to support your favorite soccer team?
No, we're not talking about beer and friends here. We're obviously talking about the excessive amount of merch in the Belgian colors!
In a world where ecology is held in high esteem, sustainability is something that can’t be forgotten. We at Merchandise Essentials want to make a positive impact on our planet in both the short and long term. We work with certified raw materials and guarantee an ethical production process and responsible working conditions. Since we are mindful of people and the environment in everything we do, we are the ideal sustainable partner to design unique merch.
We must avoid the rush to buy cheap items the morning of the match only to throw them in the bin anyway. Therefore, give your employees a sustainable outfit with your branding that they can also support. This way you give them a sustainable gift that really means something to them. Moreover, such an outfit is the perfect way to make your employees proud brand ambassadors. Win-win!
What can those clothes look like?
We made the exercise for ourselves and went for:
- An outfit that is worn with pride by all employees.
- Clothing that has charisma and reflects the brand in a quality way.
- Showstopping pieces that start conversations.
Find out what our quality, wearable and supporter-worthy clothes look like below.
We go for subtle colors to let the design speak for itself. Besides mentioning a logo or brand name, the Belgian flag should definitely not be missing! We do it subtly and stylishly with a small embroidery on the chest. Why? Clothing with subtle and stylish branding is worn 40 times more than a pronounced promo T-shirt.
Subtle? Then how can this become a marketing tool?
It’s smart to link merchandise to the European Championship. That gives your ambassadors an opportunity to wear the clothing, but it doesn't have to stop there.
Thanks to the subtle design, the clothing remains very wearable. Provide quality and comfortable pieces and put the cheap merch out of action.
Clothing that is worn 40 times more, results in visibility in places where you would otherwise never go. That makes your investment more than valuable.
Office abroad? No problem. We keep the design and adjust the colors of the flag. This way you get a uniform look for all your offices and all your colleagues are connected to each other.
Ready to make personalized clothing as the ultimate marketing tool? We would love to sit down with you! Contact us for more information.